Creativity enters fully into the top 10, drawn up by the World Economic Forum (WEF), of the skills that recruiters and, in general, the world of work will look for more in the future. This competence holds, in fact, the third place given its importance within the organizational context. Although creativity is often associated with the artistic field, this soft skill is actually a vital form of intelligence, which pushes people to discover something new in different areas, recognizing, in thoughts and objects, new connections that lead to innovations, solutions and changes. Creativity, in fact, is closely linked to innovation, that is, the transformation triggered by the introduction of novelty, which can solve problems and improve products, processes and situations. It is precisely the relationship between creativity and innovation that explains why the former is a fundamental element in today's world of work.
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